| It's only been a few days since the new Canada Life brand made its debut. We've heard positive feedback about the change and look forward to how it can help you and your business. |
| As we begin our consumer advertising and build one powerful voice in the market, you'll soon start to see a more straightforward approach. |
Our goal is to make it simple: - For us to deliver the right solutions at the right time for you and for customers
- To do business with us
- To understand who we are
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| Right now, we're developing new products to launch under one brand rather than three, as we begin our move to a single, innovative shelf of product solutions. |
| New products |
Here's what we can share about our new products right now: - We're working on new term life insurance products, expanding our offering beyond term 10 and term 20.
- We're also working towards harmonizing our Canada Life living benefits offering as we build one competitive product shelf.
- We're planning to launch new segregated funds that will provide you access to leading institutional investment managers.
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| Next step: Combining our companies |
| Separate from our new brand, we're also working towards the legal amalgamation of our companies. Our combined company would potentially enable us to combine our open PAR accounts, resulting in a larger, more robust Canadian open account. This would allow for greater risk diversification and reduced regulatory and participating account management expenses. One open Canadian PAR account would also offer the potential to support higher overall risk retention limits. |
| The proposed amalgamation, including the combination of the PAR accounts, is a multi-step process that would only occur after obtaining required board, regulator and policyholder approval. More information will be provided in the coming months |
| Learn more |
| Visit canadalife.com/combinedstrength for more information and an updated Q&A about our journey. |
| Over the coming months, we're confident you'll start to see tangible ways we can improve the support we offer you and your clients. Our goal is to be stronger and better together – in how we help you help Canadians. |
