New Term Rider for Equitable Generations

Affordable, Flexible Protection for Clients

Great news! As of June 7, 2025 you can now offer clients a Term 30/65 Rider on Equitable Generations™ universal life plans. This new rider will help you provide clients more choice in affordable and flexible solutions to align with their financial goals.

What this new rider means for clients:

• Coverage until the later of 30 years or age 65

• Premiums remain level

• Coverage convertible to a permanent plan until age 60

More individual insurance news

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