Strong and growing stronger

Our organization has been a financial industry leader for 171 years.

In that time, we’ve demonstrated the powerful and enduring impact of a business model defined by integrity, innovation, resilience, strength and stability. All in the quest to support the financial security needs of Canadians, and to help them protect what matters most.

Leadership requires continuous change. To meet your needs, and those of your clients today, we’re dedicated to improving our life insurance products and building a compelling story in the marketplace.

These changes are part of a consolidated, focused marketing campaign that will illustrate the strength of our organization and our investment in our products, our field teams, our advisors and our customers throughout the marketplace.

Get ready for some of the lowest term life insurance rates in the country

On Sept. 10, not only will we have some of the lowest term life insurance rates in Canada, but some premium costs could go down by as much as 29%.

Find out more

Say goodbye to waiting and hello to in force illustrations

Now you can illustrate inforce par policies issued on or after Jan. 1, 2017.

This means you don’t have to wait, or call into head office to illustrate certain transactions. You can do it yourself within minutes.

Find out more on Sept. 10.

Better client experience, fewer tests, for insurance underwriting

Starting Sept. 10, no routine medical evidence, except medical questions on the application, will be required for most clients 18-45 with coverage amounts at or below $1 million.

This applies to term, universal and participating life insurance.

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Term essentials

Want to get a head-start on your client term conversations?

Look no further than Term essentials.

Much like we did with par, we’ve gathered key material in one spot so you don’t have to hunt for the details you need.

Find out more

Marketing material that makes it easier than ever to tell our par story

We’ve created new pieces, and updated existing material, to make it easier to sell par.

This includes:

• You deserve more from your participating life insurance – why clients should buy our par
• Four one-page brochures designed to help with more advanced par conversations

Visit Par essentials, our new online par hub, for more details